PETER’S LAB · DISPATCH 2026
Field notes from
building AI Ad Generator.
Engineering, model picks, and product decisions — written in the same vocabulary as the analysis reports the product itself ships. New dispatch most weeks.
- №002STRATEGY
Why your AI video ads underperform — and how analyzing winners changes the math
AI video ads aren't failing because the model is bad. They're failing because the brief is wrong. Here's what to feed the model instead — and where to find it.
- №001PIPELINE
How we analyze winning Meta & TikTok ads in 90 seconds
Why we threw out the 5-step frame-extraction pipeline and now feed the raw video to a multimodal model — and what the analysis report actually tells you.
- №003PRODUCT TEARDOWN[ COMING ]
Why Seedance 2.0 beat Veo 3 for our use case